In our ever more so politically correct society attractive women 'cheerleading' at sporting events are apparently a no-no:
F1 commercial chief Sean Bratches said that it was felt using grid girls no longer fitted in with the new brand image that Liberty wants for grand prix racing.
In a statement issued on Wednesday, he said: "Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport.
While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms".
In a statement issued on Wednesday, he said: "Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport.
While the practice of employing grid girls has been a staple of Formula 1 grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms".
What should these women be replaced with? Perhaps some 300 pound blue haired feminist lecturing the audience on how race cars are racist because 'race' is right there in the name?
What do the women who just lost their jobs think?
Say what you want about Bernie Ecclestone, he wouldn't have caved to this absurdity.
Source
vBulletin Message